Forever 21

Forever 21 is an American chain of fashion retailers with its headquarters in Los Angeles, California and sales of $3.7 billion in 2013. Forbes ranked Forever 21 as the 122nd largest private company in America. From the initial, small, 900 square ft. Los Angeles store in 1984 to over 480 locations in the United States and abroad today, Forever 21 has experienced immense growth. The brand is aimed at young adults with affordable pricing. The stores themselves have also expanded, including 9,000 square ft. shops in malls and 24,000 square ft. XXI flagship stores. According to Adrienne Tennant, an analyst at Wedbush Morgan Securities, and Andrea Chang of the Los Angeles Times, Forever 21 is known for its trendy offerings and its economical pricing. Women’s, men’s, and girls’ clothing, accessories, and beauty products are sold.

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